Comcast Confirms Goodby Selection

Comcast last week confirmed the selection of Omnicom’s Goodby, Silverstein & Partners as its creative agency for cable, video and high-speed Internet products. Comcast’s first work from the San Francisco shop will debut in the third quarter, the client said. Sources estimated billings at $50 million. Goodby’s selection had been expected [Adweek Online, April 21]. The Philadelphia-based client said independent The Richard Group in Dallas will continue to handle ads for its phone service.