Colleagues Remember El Paso Adman, Booster

Richard Mithoff, a Southwest advertising legend, was laid to rest on June 7.

Mithoff, 81, was chairman emeritus of Mithoff Burton Partners, the El Paso, Texas, shop his father, Warren Mithoff, opened in 1931.

Along the way, said MBP creative director Peter Fraire, “Dick held every job from “runner to president to chief executive officer.”

With his father, Mithoff was also a charter member of Worldwide Partners, the network of independent agencies, originally Affiliated Advertising Agencies International, that dates back to the 1930s.