CHICAGO Colle + McVoy is spinning off its public relations department into a specialist practice under the name Exponent Public Relations.
“Rebranding makes our PR expertise more visible to prospects and clients,” said John Jarvis, CEO of the Minneapolis agency in a statement. “Our PR group has continually demonstrated its ability to deliver great ideas to our clients, and launching Exponent will help us further underscore our culture and reputation as an idea-driven organization.”
Managing director Riff Yeager will lead the 21-person practice, which will remain a business division of MDC Partners agency Colle + McVoy. The unit’s specialty areas will include food and nutrition, healthcare, lifestyle and agribusiness.
“We have come to believe we can grow more quickly and readily if folks in the marketplace can identify us as experts in public relations, and that’s harder to do when you all fly under one banner,” Yeager said.
Exponent PR will share about 60 percent of its clients with Colle + McVoy, including accounts such as Nestle-Purina, Novartis and the Minnesota State Lottery.
Colle + McVoy Forms Exponent PR
