Colgate Launches Mennen in Brazil

RIO DE JANEIRO – Colgate-Palmolive will launch its Mennen brand in Brazil. The product that will be used to establish the beachhead will be Speed Stick men’s deodorant. Colgate expects to challenge market leaders Unilever and Procter & Gamble in the annual $80-million market within five years.
Copyright Adweek L.P. (1993)