Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

The campaign coincides with World Water Day

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Snapchat will make $770 million in ad revenue this year, according to eMarketer’s updated forecast. That’s $30 million less than it projected in the fall of 2016. But it still represents a 157 percent year-over-year revenue increase for Snap, the app’s parent company that recently went public. 

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