Brand Marketing

Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

The campaign coincides with World Water Day

colgate-snapchat-CONTENT-2017 — The toothpaste brand has found a cool way to push its message via mobile.Colgate

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Snapchat will make $770 million in ad revenue this year, according to eMarketer’s updated forecast. That’s $30 million less than it projected in the fall of 2016. But it still represents a 157 percent year-over-year revenue increase for Snap, the app’s parent company that recently went public.

So while there will be an increasing number of brands testing the mobile app’s Snap Ads, the 10-second, vertical videos that have sold on Snapchat’s API since October, one of the company’s challenges will be getting