CHICAGO Martin/Williams is taking a second crack at The Coleman Company, as the outdoors manufacturer has enlisted the Omnicom Group shop as lead advertising agency without a review, the shop confirmed.
“We couldn’t be more pleased to be working with a great brand like Coleman,” said agency CEO Steve Collins in a statement. “Under new CEO Gary Kiedaisch’s leadership, Coleman has the vision to become the Nike of the outdoor business. They are taking a much more aggressive posture, and we’re excited to help them reactivate and contemporize this legendary American brand.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in