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NEW YORK Charles B. “Chuck” Fruit, the former chief marketing officer at Coca-Cola, has died, the company confirmed today.
Fruit, 61, joined Coke in 1991 as head of global media services after holding titles at Anheuser-Busch and various advertising agencies.
The company promoted him to CMO in June 2004 to replace Daniel Palumbo.
Fruit served as chief marketer until late 2005, when Coke said it was eliminating the role. (The company revived the title when it hired Joe Tripodi as CMO last year.)
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