NEW YORK Coke Zero will air a 30-second spot on the Super Bowl that remakes Coca-Cola’s classic “Mean Joe Greene” commercial from 1980.
The new ad was created by Crispin Porter + Bogusky. It mimics the tone and action of the original, but casts Pittsburgh Steeler Troy Polamalu in Greene’s role.
In the updated version, a young fan follows a limping Polamalu to the locker room and offers him a Coke Zero. The spot then takes an undisclosed twist that illustrates to viewers that it is possible to have, “Real Coke taste and zero calories,” the client said.
The original “is one of the most famous commercials of all time, so I was blown away when they asked me to be in this new spot,” said Polamalu, in a statement.
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