Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s become a social network rite of passage: users “donate” their profile photos to support causes they feel strongly about, ranging from protests in Iran to Conan O’Brien’s dispute with NBC.
Now, Coca-Cola hopes to ignite a similar outpouring as part of a marketing campaign for Earth Month.
Coke is seeking to raise $200,000 for the Ocean Conservancy over the course of the month with a Facebook campaign that encourages its 1.5 million North American fans to change their profile photos to ocean images.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in