NEW YORK In the face of a global economic crisis, the world’s biggest brands are still going strong. According to Interbrand’s 2009 Best Global Brand rankings, the top five — Coca-Cola, IBM, Microsoft, GE and Nokia — held their positions from 2008. But while Coca-Cola and IBM actually posted gains in their brand value, overall value for all 100 on the list fell 4.6 percent, marking the first such loss in the rankings’ 10-year history.
Among the brands that seem to have prospered during the recession is Google, which posted a 25 percent gain in value and moved from the tenth to the seventh position on the list.
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