Coke Debuts Outdoor Ads With Local Kids

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Coca-Cola will blanket New York City this week with outdoor ads featuring local Harlem, Brooklyn and Bronx kids, rather than hip-hop stars or famous ball players.

Fulfilling Coca-Cola’s “Think Local, Act Local” mantra, the soda giant has opted to add city flavor to its latest ads. A similar campaign is being fashioned for Philadelphia, with other cities expected to follow.

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