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Coke is launching a fashion line dedicated to its iconic brand heritage, partnering with vintage-minded designer Dr. Romanelli—aka DRx.
Per the Atlanta-based soda giant, Romanelli's 200-piece "Coca-Cola by DRx" collection was inspired by Coke clothing he sourced from flea markets and vintage stores from around the world. Items have been stitched together from multiple Coca-Cola-branded garments and entail higher-end bomber and biker jackets and vests, ranging between $450 and $1,650, while T-shirts are available at $35-50.
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