How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Coca-Cola has struck first in the low-carb cola wars, debuting C2 today during an event in Los Angeles.
The ad campaign, via WPP Group’s Berlin Cameron/Red Cell, uses music from the Rolling Stones and Queen, the company said, and will break in TV, radio, outdoor, cinema and online.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in