Coke Dabbles in iPhone Apps

Coca-Cola has joined the stampede of brands onto the iPhone with a new app for users to play a 21st century game of Spin the Bottle.
 
Spin the Coke is billed as a way to “break the ice or to give that someone special a not so subtle hint.” After downloading the app from the iTunes store, users spin a Coke bottle image that appears on their phone. The application is free.
 
“Coke is about bringing people together,” said Freddie Laker, director of digital strategy at Sapient, the Coke roster shop that created the app.