A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years

It opens in 2115, when the Louis XIII bottled today is ready

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that's just fine by them.

The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced "Louie Trez"), whose marketers conceived this unusual, ingenious idea.

Louis XIII, officially known as Louis XIII de Remy Martin, is a brand that prides itself on craftsmanship. Its cognac is made from wine grapes grown in the Grande Champagne territory of Cognac, France.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in