Go ahead, guess which meal has the lowest gravy consumption. Nope, it’s lunch, not breakfast. That’s why H.J. Heinz Co. next month launches a 37-market radio campaign and promotion reaffirming the virtues of its Homestyle Country Gravy as a nutritious part of the morning meal.
Local Marketing Corp., Cincinnati, developed the ‘Pouring On Country Style’ program, which will have local radio personalities in each market talking up gravy and Heinz-sponsored events.
Sales of country gravy, the kind served with biscuits or sausage in some locales, market were up 45% last year, while plain old gravy sales rose only 10%, according to A.C. Nielsen and Heinz.
Copyright Adweek L.P. (1993)