Coca-Cola Joins the Revolution in a World Where the Mob Rules

Adapting to a networked planet run by consumers

CANNES, France—Invoking the spirit and language of modern revolution—everything from the Arab Spring to the Occupy movement—Coca-Cola's top marketer on Tuesday explained how the company is adapting to a world of change led by the "mob" of consumers who are relentlessly sharing media across their large and growing digital networks.

@nudd Tim Nudd is a former creative editor of Adweek.
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