Coca-Cola Is Partnering With New Jersey’s Massive American Dream Mall for 10 Years. Will It Work?

It will combine retail with entertainment when it opens in October

American Dream Mall with nickelodeon, dreamworks, and a ferris wheel
The American Dream mall will be a combination of retail and entertainment options like a water park, theme park and mini golf. American Dream

Stuck in the mud, somewhere near the swamps of the New Jersey Meadowlands lies the American Dream. Or so we’ve been told for the last 16 years.

Gordon Rowland is an editorial intern for Adweek. He attends Fordham University.