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Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame.
A print ad touting the safety of artificial sweeteners was slated to run today in issues of USA Today in the Atlanta area, the beverage giant is based, according to the Associated Press. The ad is also set to run in the Atlanta Journal Constitution on Thursday, and in the Chicago Tribune next week.
"Our use of high-quality, low- and no- calorie sweeteners, including aspartame, allows us to give people great-tasting options they can feel good about," reads a copy of the ad posted to Twitter by Beverage Digest.