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NEW YORK Cnet Networks has started running banner ads embedded with Really Simple Syndication (RSS) feeds, allowing advertisers to pipe real-time information into Web ad units.
E! Entertainment television is the first advertiser to use the tool, which Cnet plans to make available across 15 of the Web sites in its network and for all Interactive Advertising Bureau ad units.
“It enables them to experiment creatively and optimize their campaign at much lower production costs,” said Laura Froelich, vice president of marketing innovation at San Francisco-based Cnet.
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