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Chief marketing officers for the world's top brands are challenging each other to find and support the industry's next generation of talent. The initiative is one of a number of issues the Association of National Advertisers' newly formed Masters Circle aims to tackle.
"Without quality talent, this industry's future is questionable," said ANA president and CEO Bob Liodice, addressing 2,700 attendees at the ANA's Masters of Marketing Annual Conference in Orlando, Fla.
ANA board members Jeff Jones (former Target CMO, now president of ride-hailing app Uber), Linda Boff (General Electric's CMO), Kristin Lemkau (JP Morgan Chase's CMO) and Jon Iwata (IBM's CMO) are leading the charge on the ANA's CMO Talent Challenge.
CMOs who accept the challenge are committing to mentor younger generations, spending at least five hours with students to chat about marketing careers and participating in an industrywide ANA/AEF talent study.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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