CME Tops 3 Shops, Picks Up $10 Mil. CNS Ad Account

CNS, marketer of Breathe Right nasal strips, has selected Campbell Mithun Esty in Minneapolis for its $10 million ad account.
The Minneapolis-based company chose CME after a short review that included Nelson Henry and Bozell Kamstra, both in Minneapolis, and Lindsay, Stone & Briggs in Madison, Wis., according to company officials.
CME’s responsibilities will include advertising for Breathe Right, Banish personal smoke deodorizer and future new products, company officials said.
Martin/Williams in Minneapolis resigned the account in August, citing strategic differences with the client. The agency’s most recent advertising positioned Breathe Right strips as a sleeping aid, using the tagline, “Breathe Right. Sleep tight.”
–Aaron Baar