CM, McCann Tap Global Big G Manager

Mike Nelson to oversee business in agencies’ effort to provide client with ‘single-point leadership’

As a native New Yorker who has spent the past 12 years in London and Paris, Mike Nelson admits that moving to Minneapolis will be an “adjustment” for him and his family.

“We don’t know anything about Minneapolis,” he said. “The adventure continues.”

Nelson, 45, has been named to oversee the global General Mills business that is jointly handled by CM in Minneapolis and McCann-Erickson WorldGroup.

As evp, global account director, he will work closely with McCann’s overseas creative director John Hurst, the former chief creative officer at CM who joined McCann in London last year to oversee worldwide creative for Minneapolis-based General Mills. Nelson will report to the CEOs of CM and McCann, Les Mouser and John Dooner.

“What we’re trying to do is build an internal team for General Mills with single-point leadership,” Mouser said.

Nelson said he expects to have a good amount of autonomy over the account. “Our organizational structure is such that individuals such as myself are allowed to run the business [they work on],” he said. “When needed, I can call on Mouser and McCann New York to provide the resources I need.”

CM and McCann handle about $250 million in global General Mills business, sources said, including snack foods and the client’s Chex and Betty Crocker brands.

Nelson previously was an evp at McCann in London, managing Cereal Partners Worldwide. Cereal Partners is a joint venture between General Mills and Nestlé.

He has already begun assuming some of General Mills’ domestic duties, splitting his time between Minneapolis and London.

Don Kvam, who had run the U.S. General Mills business for CM, will relinquish those duties. He will continue to head the shop’s packaged-goods unit, which includes its KidCom and healthcare practices.