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Via is closing out the year in winning fashion, adding advertising chores from fine paper concern Stora Enzo and a “brand audit” assignment from Nationwide Insurance through which the shop will evaluate the client’s marketing programs.
Unlike many of its competitors, Portland, Maine-based Via turned in one of its best performances in 2001, growing some 20 percent and quietly becoming one of New England’s largest independent agencies. The shop has about 100 employees and $100 million in billings, said agency officials.
Via picked up the estimated $5 million Stora Enzo ad business last week following a review of undisclosed shops.
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