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Clorox is feeling charitable. The packaged goods company’s Green Works brand has kicked off a social media campaign to help raise money for U.S. schools in exchange for “green footprints.”
The effort, which includes a Facebook application that launched on Friday, supports Walk to School Day this Wednesday. Clorox teamed up with International Walk to School Day—the organization which coordinates the yearly event—to encourage consumers to count the number of steps they’ve completed each day.
Families participating in the challenge must visit Green Works’ Facebook page, download the app, and then use it to count the number of minutes they spend walking with their children to school each day.
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