Clippers Try to Repair Brand With ‘We Are One’

Team takes real-time steps toward recovery

The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world. And while Humpty Dumpty's great fall has been in the books for mere minutes, marketers for the basketball franchise are already trying to put their brand back together again.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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