Clippers Try to Repair Brand With 'We Are One'

Team takes real-time steps toward recovery

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The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world. And while Humpty Dumpty's great fall has been in the books for mere minutes, marketers for the basketball franchise are already trying to put their brand back together again.

They seem to be off to a good start with the We Are One static messaging—against a jet-black background—that's adorned the team's digital properties during the last hour or so.



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