NEW YORK Cadbury Schweppes USA has expanded its relationship with MDC Partners’ Cliff Freeman and Partners, awarding the agency its Canada Dry account after a review, the client confirmed.
Steve Jarmon, vp of marketing resources at the client’s office in Rye Brook, N.Y., said of the New York agency, “We think their consumer insight approach and fresh thinking put them on top.”
The other finalists were independents Latitude and Launch, both in Dallas, and Boathouse in Needham, Mass.,
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