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After over a year of a necessary but tedious lockdown, families are eager to share new adventures together outside of the home. Energy bar Clif Kid and Some Spider Studios are embracing the thirst for novelty with their “Fuel Your First” campaign focused on introducing children to outdoor experiences.
Limited edition packages of Clif Kid depict 13-year-old skateboarder Sky Brown, who will be competing in Tokyo as the youngest British Summer Olympian ever. Some Spider Studios produced a nearly two-minute video showing Brown at Los Angeles’ Venice Skatepark, explaining her passion for skateboarding and how her family has supported her.
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