Clients See Business in Good Hands as Katz Leaves BBDO

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Bill Katz’s climb through the ranks of BBDO’s flagship office since 1981 mirrored the success of the clients he was close to, including Pepsi and Visa. Last week, however, while those two companies expressed admiration for Katz, neither seemed overly perturbed by his exit.

“Bill helped shape some of Pepsi’s greatest ad campaigns over the years,” Dave Burwick, chief marketing officer of Pepsi-Cola North America, said last week.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in