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Best Buy’s In-House Unit Pitching Business With Agency Partner
CHICAGO–Best Buy, the retail electronics and appliances chain, is now selling something else: media planning and buying services for ad agencies.
The Minneapolis discounter has a 40-person media buying department that handles about $25-30 million in buys for outside clients annually, ranging from non-competing retailers to restaurants, said Best Buy media director John McGuigan. Its 30-client list includes Color Tile, Black-eyed Pea Restaurants and Toshiba, for which Best Buy handled a product launch.
Best Buy is now pitching the $9 million Minnesota Lottery account in tandem with Minneapolis shop Valentine-McCormick-Ligibel.
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