Cleveland’s Rojek Spreads Its Wings

Cleveland marketing consultancy The Rojek Cutcher Group is changing its name and opening a New York office as partner Ralph Cutcher joins an ad agency and former Arnold executive Rob Moorman comes on board.

Most recently evp of business development at Havas’ Arnold in New York, Moorman, 50, left in February after 24 years. He will open the consultancy’s office here, starting April 1 as general manager and principal of the renamed Rojek Consulting Group, which handles searches and works with clients on marketing organization.

Moorman’s directive is to reel in more East Coast clients for the consultancy. “I’ve been living on one side of the table for 24 years,” said Moorman, who spent his entire agency career at Arnold and its various incarnations, beginning as an account supervisor on Pillsbury with James Jordan Inc. in 1980. “It will be interesting to … see other agencies and what they have to offer.”

“[The New York office] makes us more competitive with that core group of consultants in that marketplace,” said president Lorraine Rojek. “We’ll keep our Midwest heritage but be in the center of the action.”

Cutcher, 47, who joined the consultancy five years ago, starts this week at Brokaw Advertising in Cleveland as director of client services and business development, a new post. Before partnering with Rojek, Cutcher was a marketing exec at Sherwin-Williams and Bob Evans restaurants, and prior to that spent nine years at the former Lowe/ Marschalk in Cleveland.

Cutcher said working at Rojek “was a piece of the puzzle,” but that he looks forward to “solving marketing problems” in their totality again with an agency. He will be the shop’s third partner, joining cd Greg Thomas and CEO Bill Brokaw.

Brokaw, 58, acknowledged that he is starting on a succession plan for the shop, although he said he has no plans to retire anytime soon. The 10-person account staff at the shop, which claims $40 million in billings, will report to Cutcher.