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Advancing the digital billboard medium as a news source, Clear Channel Outdoor launched Wednesday (Feb. 24) the Total Out of Home Network featuring real-time traffic data. The network kicked off in Chicago with the Illinois Lottery as the first advertising sponsor.
Plans are to roll out the Total OOH Net to the 33 markets where CCO has digital billboards (448 digital billboards in total).
Clear Channel Outdoor has experimented with using its billboards as a news source before; airing things like election results or sports scores.
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