Classic Rock

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Pale from lack of sleep, his stomach churning, Jim Palmer couldn’t believe his eyes. Despite his order prohibiting agency theatrics, there was Bibendum, the Michelin Man, tumbling out of a limousine, right in front of a potential client.

The day before, after a labor-intensive pitch against formidable competition, the 43-year-old Campbell-Ewald president and managing director got a call from Mich elin brand manager David Jones, who said he had a few more questions.

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