CKS Among Finalists For Sprint Web Work

By Joan Voight and Scott Hume

SAN FRANCISCO–Telecommuni-cations supplier Sprint has named three finalists in a search for an agency to handle its consolidated interactive account.

The three agencies, selected last week, are: CKS Partners in Cuper-tino, Calif.; Valentine-McCormick-Ligibel in Kansas City, Mo.; and Eagle River Interactive in Avon, Colo., according to sources.

Billings are estimated at $10-15 million.

The client’s roster advertising agencies, J. Walter Thompson in San Francisco and Grey Advertising in New York, were among 16 shops from around the country initially invited to participate in the search, sources said.

Grey did not make the shortlist of six agencies, and JWT was cut in the final round.

Executives at all the agencies and officials at Sprint declined to comment or could not be reached.

Final presentations are slated for the end of July.

Previously, Sprint’s Web site and interactive marketing had been handled by about 10 agencies, including the roster shops, on a project basis, said sources at the client. VML has handled various interactive projects for the Kansas City, Mo.-based client, including maintenance of the Sprint Web site. The company opted to bundle all on-line projects into a single account to ensure that the work would be more consistent, said sources.

The winning agency will be charged with overseeing content and creative development of the Web site and other multimedia and CD-ROM initiatives. Additional duties will include on-line media buying and strategic planning for Sprint’s new interactive products and services.

…..–with John Spooner

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