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DALLAS Cranford Johnson Robinson Woods’ new print and television campaign for Arkansas Parks and Tourism encourages travelers to visit “Arkansas: The Great Unknown.”
The Little Rock, Ark., agency’s three TV spots break on Monday and target baby boomers and Generation X. Print ads, which broke in March and April periodicals, will continue to run throughout the summer.
Promoting Arkansas’ natural beauty and recreational activities, the campaign’s objective is to drive audiences to take action by obtaining travel information about the state, the shop said.
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