After a year as a partner at Citron Haligman Bedecarré, Matt Hofherr has been named managing partner and dir ector of business development at fellow San Francisco shop TBWA\Chiat\Day.
TBWA\C\D officials said Hofherr, 32, brings proven experience in landing new business. While at Citron, Hofherr helped the shop win the $75 million Palm business, venture capital bank Scudder Weisel and Homes.com, among other accounts.
“We’ve grown into a place where new business is a full-time responsibility,” TBWA\C\D president Carisa Bianchi said, adding that the agency has been interested in Hofherr for a year.
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