Citibank May Deposit Direct Business With Single Agency

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.



NEW YORK – Citibank, which moved earlier this summer to centralize most of it business efforts, wants to do the same with its direct-marketing activities, according to insiders.
After contacting roughly six agencies and direct shops, Citibank is talking to three agencies about handling most of its direct-mail activities now spread out on a project basis between dozens of agencies.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in