Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Through a new agreement with Circuit City Stores, Thomson’s Premiere Retail Networks will continue to operate and program the retailer’s in-store video network. The multi-year agreement, announced Monday (July 7) extends a relationship which began in 1994.
As part of the new agreement, PRN will upgrade the servers for PRN’s new IPTV platform, recently tested in more than 25 Circuit City stores. Programming on the screens will also enhance Circuit City’s merchandising of HDTVs and other home entertainment products.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in