Circuit City Hires CMO

NEW YORK Circuit City, which is in the midst of a review for its estimated $150 broadcast creative account, has named Ernest Speranza senior vice president, chief marketing officer, a new position.

Effective April 19, Speranza, 58, will join the Richmond, Va.-based Circuit City from Toys “R” Us, where he was svp, marketing and advertising, the company said. Toys “R” Us is also reviewing its estimated $120 million ad account, currently handled by Publicis Groupe’s Leo Burnett in Chicago [Adweek Online, Mar. 30].

Five semifinalists are competing for the Circuit City account: The Richards Group in Dallas and Doner in Southfield, Mich., both independents; Interpublic Group’s McCann Erickson in New York and its sibling, The Martin Agency in Richmond, Va.; and Grey Global Group’s Grey Worldwide in New York.

The review is being managed by Hasan Ramusevic of Raleigh, N.C.-based Hasan + Co. Neither Ramusevic nor the client could be reached for comment on how Speranza’s appointment will affect the review.

The incumbent, IPG’s Foote Cone & Belding in Chicago, is being evaluated in a separate client-run process.

A cut to three finalists is expected in mid-April, with a decision in late April or early May. Media duties will remain in-house.