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In Cinnabon's latest brand extension, the global baked goods chain will launch a standalone store called Bon Bake Shop. Set to open in mid-September at Willowbrook Mall in Houston, the spinoff will offer a decidedly different image and inventory from its parent company.
As reported by Bloomberg Businessweek, this launch comes on the heels of several other extensions, including Cinnabon's partnerships with Beam's Pinnacle Vodka, Cream of Wheat cereal and Taco Bell desserts.
Cinnabon president Kat Cole, who joined the company nearly four years ago as COO, has been aggressively moving the chain into new product areas. Businessweek
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