Cingular Wireless Names 5 Finalists In Direct Review

Cingular Wireless has named five finalists in the review for its direct response account.

They are: Rapp Collins Worldwide, New York; Targetbase, Irving, Texas; DMW Worldwide, Wayne, Pa.; and two undisclosed shops.

Wanamaker Associates, conducting the review for the Atlanta-based telecom, said a decision is expected in late June.

A June decision is also expected in a second Cingular review. According to Wanamaker consultant Ken Bowes in Atlanta, presentations for a customer retention assignment have been made.

Sources said two of the contenders are BBDO’s @tmosphere and DotGlu, the interactive and direct marketing arm of Kirshenbaum Bond & Partners in New York. Billings are undisclosed.