CIMM Adds Six New Members

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Coalition for Innovative Media Measurement, an industry group formed last year to promote innovation in TV and cross-platform audience measurement, announced Monday (Jan. 25) the addition of six new members: Gannett, PepsiCo, Belo, ConAgra, Hearst Television and Microsoft. CIMM now has a total of 21 members.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in