Cimarron Dances With Lotus

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LOS ANGELES Independent Cimarron Group breaks “minimalist” print work for Lotus in coming weeks, the agency said.

It is the first creative in a new campaign for the Lotus Elise, said Nigel Williams, evp and ecd at the Hollywood, Calif., agency. The work will run in auto-enthusiast magazines.

The print ad shows a yellow Lotus against a white background, with curvilinear track marks trailing off in the distance as a stylized wisp of smoke.

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