Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Independent Cimarron Group breaks “minimalist” print work for Lotus in coming weeks, the agency said.
It is the first creative in a new campaign for the Lotus Elise, said Nigel Williams, evp and ecd at the Hollywood, Calif., agency. The work will run in auto-enthusiast magazines.
The print ad shows a yellow Lotus against a white background, with curvilinear track marks trailing off in the distance as a stylized wisp of smoke. The headline: “Artists use canvas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in