Cigarette Ads Have Great Impact

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WASHINGTON — Joe Camel may be gone, but cigarette makers are still coming up with ads that have a greater impact on young people than antismoking messages, according to a study released Monday.

Exposure to cigarette ads leads young people to identify smoking with popularity and relaxation, and these associations are stronger than any perceived risk picked up from antismoking ads, the University of Pennsylvania’s Annenberg Public Policy Center reported.

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