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A marketing executive at Church’s Chicken confirmed the chain has contacted agencies about handling creative duties on its estimated $15 million account.
BaylessCronin in Atlanta has been invited to pitch the account, as has Publicis in Mid America and Levenson & Hill, both Dallas.
Earlier this summer, BaylessCronin was asked to “tweak” existing ads from incumbent Cliff Freeman and Partners with special-offer inserts, said Brad Haley, chief marketing officer at the Atlanta-based fast-food chain.
Haley said the New York shop would not defend.