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Chuck E. Cheese's is looking for a new creative agency to revive the fortunes of the faded pizza arcade brand, sources said.
The Irving, Texas chain spent $28 million on media spending in 2014, according to Kantar Media. Most recent reports have the account handled by The Richards Group, Dallas, but reps there haven't responded to an inquiry.
In January Chuck E. Cheese's brought in a new chief marketing officer, Michael Hartman, who was previously senior marketing officer at SeaWorld Parks & Entertainment.
When reached by Adweek, Hartman declined to comment on the agency review.
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