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This week Chrysler Group rolls out two TV spots in the “Unleashed” campaign for the 2006 Dodge Charger. The Charger name is being dusted off after a nearly 30-year absence as Chrysler tries to recapture a share of the performance-car market with a campaign that focuses on the car’s muscular HEMI engine and flashy styling. Last week, Chrysler rolled out 30-second spots titled “Dragster,” which showed a Charger owner imagining himself in a drag race, and “Unleashed,” which depicted the driver being transformed from conservative to cool.
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