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NEW YORK Chrysler will launch a multimedia campaign in November to support its 2007 Sebring, including two TV spots, four print ads, product placement and sponsorship of Time magazine’s “Person of the Year.”
The effort, via BBDO, Troy, Mich., begins with a 30-second spot, “Wind Tunnel,” that will air Nov. 1 on ABC’s The Nine, NBC’s 20 Good Years and Biggest Loser, and late-night talk shows on NBC and CBS. The spot then will run on cable venues such as Food Network, HGTV, Fine Living, DIY, USA, BET, National Geographic and Animal Planet, as well as NFL and college football, golf and the NBA.
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