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Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process.
For now it remains unclear if the automaker is using a consultant, which agencies could be considered for new partners or how long the search will take.
Both Fiat Chrysler and incumbent SapientNitro, which won the business in 2010 from Omnicom Group's Organic, declined to comment. SapientNitro, recently acquired by Publicis Groupe for $3.7 billion, handles digital duties for the Chrysler, Dodge, Jeep and RAM Trucks brands.
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