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DETROIT DaimlerChrysler’s Chrysler Group expands its marketing for the new Chrysler Crossfire sports coupe this week with other elements joining the print ads that broke in early June.
Like all Chrysler spots, they include the divisional tagline: “Drive & Love.” All work in the campaign also features the same Crossfire-specific line of copy: “Dreamed in America. Crafted in Germany.” The campaign was created by Omnicom Group’s BBDO in Troy, Mich. Spending was undisclosed.
Breaking this week are outdoor ads, Internet banners, a CD-ROM that will be inserted in four magazines and a promotion on TiVo.
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